The essence of all marketing is effective communication. The growing influence of video on one side and the rapid spread of social media on the other has created a new dimension to marketing today. Essentially, video marketing is visible communication that can connect customers faster, because ‘seeing is believing’. In social media too, video dominates viewership, likes and comments.
Another aspect is virtual exhibition. Conventional Trade Exhibitions involve long preparations, transporting goods, large spending of money and manhours. On the other hand, a video filmed in your factory, that features products, processes and people is a powerful vehicle of communication which is like taking your factory to clients.
In addition to sales promotion, a corporate video is an important brand builder. In a competitive business environment, mere product promotion is not enough. It has to be integrated with brand promotion as well. And what better way to achieve these dual goals than through a cost-effective, strong content-driven and creative corporate video?
Another aspect of building brand leadership is through continuous customer education. Awareness videos on new developments, product applications, Operation & Maintenance, Customer Testimonials, etc., can provide valuable insights to customers while enhancing your brand value.
Today, social media is an important vehicle in the marketing race. Inspiring videos attract viewers and increase your brand image. But one has to be cautions about making amateur videos. People judge a video instantly within few seconds! Professional videos are made with inspiring concepts, convincing script, dynamic filming and creative editing. All these involve a team of professional experts. On the other hand, an amateur video can create a bad impression about the company and the brand.
A professional production house with expertise and experience in corporate films can provide the right advice and offer continuous service in video content marketing for effective Sales Promotion and Brand Building.

A corporate film is an important vehicle for business promotion and brand building. Therefore, producing an effective corporate video is a knowledge intensive task aimed at influencing the market and convincing the clients.
At the heart of a corporate film is developing a convincing script with a creative brand-oriented concept. This calls for people with knowledge of advertising, marketing and filmmaking. This means getting a filmmaker with expertise in script writing, direction, cinematography and editing.
An impactful script leads to high-quality filming and creative editing. In other words, various professionals seamlessly integrate specialized expertise to create interesting video for corporate marketing and branding.
Unfortunately, many videos are still made on a trial-and-error basis by amateurs. Due to budget constraints or other reasons, some companies engage a videographer for the shooting, while the script is prepared by the company staff. C’mon, can you really take your customers for granted? Amateur videos do not impress and can defeat the very purpose of having a marketing film.
Therefore, an effective film cannot be made by freelancers or Advertising Agencies. It requires a specialist filmmaker with complete professional expertise in script writing, direction, cinematography and editing.

Videos will play an important role in marketing. An effective video presentation creates a positive impression about your products, while strengthening your corporate brand. Video can be used as a ‘virtual exhibition’ anytime, anywhere.
But be cautious about making amateur videos. The conventional boastful AVs are not liked by external viewers. A video without a commentary does not convey anything to the target customer. So, how do you differentiate between an amateur video and a professional video?
An amateur video may cost you less. But it does not have a convincing content or appealing visuals and may end up creating a poor image of the company.
On the other hand, a professional video involves 5 levels of professionalism.
Mere content writing is not a film script. A film script is created by a script writer having in-depth knowledge of industrial subjects and film crafting skills. An expert Film Director can visualize an industrial setting into an artful presentation.
Filming by a Cinematographer with expertise in lighting and camera techniques will capture an industrial workplace as impressive visuals. Editing by an expert Editor who can blend interesting videos with a high impact commentary and visual effects. Post production also involves integrating the video with animation-graphics, digital color grading an engaging music.
When it comes to both expertise and experience, Pansworld is the most preferred filmmaker to leading corporates in India. With an experience of more than 500 films made for companies like IndianOil, Larsen and Toubro, TATA Group companies, Aditya Birla Group, Godrej, Welspun, Bajaj Electricals and many others, Pansworld brings to you a highly professional, yet cost-effective Sales Booster Video to drive your business to the next level.