Joe Pan: Award-Winning Corporate Filmmaker and Founder of Pansworld Television
For marketers worldwide, a well-crafted marketing video can be a game changer for brand promotion and brand leadership. However, the corporate filmmaking industry is still evolving, with many films being made on a trial-and-error basis. While boastful narrations may make a corporate feel proud, how do external customers perceive it? More often than not, they see it as forced, self-praising information, failing to leave a lasting impact.
Summary
| Why Corporate AV Fails to Inspire | Marketing videos often appear self-praising and fail to engage customers effectively. |
| Need for Dual Skills | – Film-crafting expertise- In-depth knowledge of industrial subjects |
| Common Issues in Corporate Films | Filmmakers often lack industrial knowledge, leading to scripts that are more content-heavy than cinematic. |
| Subject Matter Expertise | A filmmaker who is also a subject matter expert can visualize and present corporate value convincingly. |
| Ownership of Film Projects | Corporates should not delegate film projects to uninformed subordinates, as it risks missing key brand messages. |
| Pansworld’s Expertise | – Produced over 600 films for major Indian corporates- Expertise in industrial marketing- Proven production methodology |
| Notable Clients | IndianOil, L&T, Tata Group, Godrej, Welspun, Lodha Group |
| Pansworld’s USP | Communication advisory, impactful scriptwriting, and on-time delivery of inspiring films. |
The Importance of Dual Skills in Corporate Filmmaking
To create an impactful corporate film, two essential skills are needed:
- Expert film-crafting skills and
- In-depth knowledge of industrial subjects.
Unfortunately, many filmmakers lack the latter. As a result, clients often have to provide scripts, which tend to be more like content writing rather than a compelling cinematic narrative.
Why You Need a Subject Matter Expert for Your Corporate Film
To make inspiring corporate films that resonate with customers globally, a filmmaker should also be a subject matter expert. Only then can they effectively visualize the corporate’s value proposition and present it with conviction and credibility.
Take Ownership of Your Film Project
No matter how busy you are, don’t delegate your film project to uninformed subordinates. Your corporate film should communicate your brand’s legacy, strengths, capabilities, and value proposition convincingly to external customers.
Pansworld: The Preferred Filmmaker to India’s Leading Corporates
Founded by a marketing professional turned advertising copywriter, Pansworld Television has produced over 600 films for leading corporates such as IndianOil, L&T, Tata Group, Godrej, Welspun, and Lodha Group. As a subject matter expert in industrial marketing, Pansworld offers communication advisory, impactful scriptwriting, and a proven production methodology, ensuring on-time delivery. We create films with soul, leaving a lasting impression on customers globally.
FAQs
1. Why do corporate AVs often fail to inspire customers?
Corporate AVs fail when they focus too much on self-praise instead of showing value to customers, leading to disinterest.
2. What are the key skills for making a successful corporate film?
Successful corporate films require film-crafting skills and a strong understanding of industrial subjects to communicate effectively.
3. Why is it important for filmmakers to be subject matter experts?
A subject matter expert ensures the film presents the corporate value proposition with credibility and conviction, making it resonate globally.
4. How can I ensure my corporate film is effective?
Stay involved in the project. Your film must clearly communicate your company’s legacy, strengths, and brand value to external customers.
5. Why should I choose Pansworld Television?
Pansworld has made over 600 impactful films for top brands, blending marketing expertise with industrial knowledge to deliver inspiring content.
