Video is the future of Marketing. However, very few corporates realise that Marketing Videos are very important for business promotion and brand building. Many videos are made on a trial-and-error basis by amateurs who do not understand industrial subjects.
Pansworld with a vast experience of working with several leading companies provide a customized video marketing strategy for systematic growth of your business. A critical aspect of a professionally made Marketing Video is an impactful script that can present the company’s legacy, track record, unique strengths, capabilities and the value proposition offered in a creative style. The script must be executed with professional filming using advanced cameras and lighting. This will be followed by creative editing with impactful voice narration, engaging music and graphical packaging.
Marketing Videos:
A Marketing Video is the best introduction of your business to customers. The marketing video can showcase your products alongwith the brand legacy, strengths and capabilities to external customers in a convincing manner. Important product features can be demonstrated through animation and graphics. Pansworld has gained specialised expertise in highlighting the physical attributes and salient features of products through convincing script, stylized filming, animation and editing with an impactful voice narration.
Digital Ad Films:
Advertising Films attract more customers and help you conquer new markets. A continuous Ad film campaign will result in increased market share. Because, for any brand, ‘out of sight is out of mind’. Therefore, to ensure continuous presence in the mind of the customer requires not only TV commercials but also engaging Digital Ads.
Customer Testimonial Videos:
Marketing Videos Digital Ad Films Customer Testimonial Videos Reels & Digital Performance Marketing Customer Education Videos Brand Story Video Series Video Marketing for Business Growth Customer testimonial is the best endorsement for your products and services. Experience sharing by a happy customer along with demonstration of products or installations will influence new customers. Pansworld makes customer testimonial videos featuring the customer’s happy experience alongwith the shots of the working of products, equipment or plants in an engaging style.
Customer Education Videos:
Creating customer awareness through knowledge sharing videos is the best way to change the perceptions of customers. Moreover, these videos influence industry decision makers and in the process ensure brand leadership for your company. Pansworld prepares impressive scripts and creates interesting videos to influence customers and global markets.
Reels & Digital Performance Marketing:
Unleash the power of the most cost-effective promotion of your products and brands through regular video reels on social media with performance marketing for real time business growth.
Brand Story Video Series:
Every brand has a story to tell. Brand Story Videos are the next dimension of building the brand in the minds of future generations. Brand story videos are essentially entertainment fiction with an emotional brand appeal.
Video can influence not only customers, but also shareholders and employees. Therefore, progressive organizations will immensely benefit from regular Video based communications to engage both external and internal audiences. Pansworld also offers Corporate Broadcasting Services involving regular videography of unique projects, achievements, innovative milestones, triumph of teamwork, message from leadership, news and events, amongst others.
Corporate Image Films:
Corporate PR & Image Films Corporate Image Film Biopics of Founders Event Videos Jubilee Films CSR Videos Corporate Anthem A Corporate Image Film showcases the legacy, track-record and value systems in an inspiring manner. Pansworld has also made films on crisis management for few corporates. Corporate brand films created by Pansworld are dynamic expressions of a corporate to engage with both external and internal stakeholders.
Biopics of Founders:
Every successful entrepreneur is a champion of change, who contributes to the socio-economic development of the Nation. There are several unsung heros, whose achievements must be chronicled for the future generations to get inspired as role models. Pansworld’s expertise in creating biopics on outstanding achievers help to enliven the legacy of several industrial champions as an inspiration for both employees and customers.
Jubilee Films:
A Jubilee year for a corporate is an important milestone that must be chronicled on video to celebrate the event and to share with all stakeholders. Pansworld has made several outstanding jubilee films for leading corporates like IndianOil, The Shipping Corporation of India, Mahanagar Gas, Apar Industries Ltd., and Concast India, amongst others.
Event Videos:
For a corporate, an important event can be a new chapter in their journey. Capturing the event highlights in a video and sharing it wil help to re-live the wonderful moments even by those who had missed it.
CSR Videos: Corporate social responsibility initiatives that transform the lives of the less privileged people and communities are captured in an emotional manner while demonstrating the ground reality. Pansworld has mastered the art of making inspiring CSR films over the decades. Videos on social infrastructure, women empowerment, education, healthcare and skill development are among the several CSR videos Pansworld has made so far.
Corporate Anthem Videos:
For large and growing organizations, a Corporate Anthem music video can elevate the spirit of employees and create a great sense of belonging. The lyrics will reflect the mission, vision and values through a poetic appeal. The video will demonstrate the corporate culture and team spirit in an inspring manner. Pansworld has also made Corporate Anthems for L&T, IndianOil, Shipping Corporation and others.
Video makes training easy and more effective than several volumes of training manuals or expensive trainers. A comprehensive training video is a one time small investment for highly effective training of employees, contract workers and customers on a regular basis. Continuous training ensure high productivity in a safe and secure work environment. Pansworld has specialized expertise in creating training videos through multiple styles –
(1) demonstrative, (2) fictional role play route and (3) 2D/3D animation, based on the specific requirements of customers.
Employee Induction Videos: A comprehensive staff Induction video can save huge costs in training and induction of employees. The content includes code of conduct, code of ethics and understanding of the organization’s work culture.
HSE Training Videos: Pansworld has the experience of creating several safety training videos across multiple sectors such as Construction, Oil & Gas, Manufacturing, and on-road safety of Petroleum Truck drivers. Our expertise covers safety induction videos for visitors as well as detailed safety training for workmen with regard to safety Do’s and Don’ts when working with critical plants and systems.
SOP Training Videos: Pansworld has expertise and experience in creatng SOP Training Videos for critical operating procedures, quality processes and maintenance guidelines. An O&M video can train the customers’ operating personnel and thereby save money on frequent maintenance visits. Pansworld creates User Manual Videos for Operation & Maintenance of Machinery, Products, Equipment and Plants for efficinet and practical training of customers and operators.
Advertising Films attract more customers and help you conquer new markets. A continuous Ad film campaign will result in increased market share. Because, for any brand, ‘out of sight is out of mind’. Therefore, to ensure continuous presence in the mind of the customer requires not only TV commercials but also engaging Digital Ads.