1. Corporate presentation videos are generally called Audio Visuals or AV’s for short. The AV’s follow a content narrative with mix and match visuals. The narrative has loads of information and often sounds boastful, which do not impress external customers.
2. A Marketing Video on the other hand has a cinematically appealing script that showcases the brand value, in an interesting and convincing manner. This calls for the creative teamwork of expert professionals in script writing, direction, editing, music and animation.
3. The AV’s do not engage viewers, whereas a well-crafted Marketing Video can impress customers and increase your market share.