Marketing with Video is the New form of Digital Marketing

Digital Marketing

Video marketing is not as complex as one may think. In fact, it’s quite simple to use video to promote or market your brand, product or service.

If a picture is worth a thousand words, then a video is worth a thousand pictures!

That’s the basis of video marketing, a forward-facing marketing strategy that integrates dynamic videos into your marketing campaigns.It’s not too difficult to see why video is so popular now these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches a billion hours of YouTube, Facebook, Instagram, Twitter, LinkedIn & other Social Media Platforms.

Why Video?

Spread of Digital marketing with video

Video is a visible and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

According to “Consumers are 64-85% more likely to purchase a product or service that has a video demonstration.”

This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing – they added.

The Benefits of Marketing with Video

1. Video is a Gold Mine for SEO

YouTube is the second largest search engine. It can increase your search engine ranking, click-through rates, open rates and conversions by videos. But you have to reach your target audience. So that means a properly tagged video can work wonders for your SEO.

2. Video Marketing Boosts Conversion Rates

A recent study found that online consumers were more likely to buy a product and the services they were considering purchasing after watching a video demonstration of that product. See a sample product marketing video by Pansworld.

3. Video is Easily Accessible

There are endless platforms for video marketing. YouTube, Social media platforms, OTT Platforms. The possibilities are endless. With a Smartphone, consumers can access online video anytime, anywhere.

What are Native Videos and why should you prioritize them when marketing with video strategy?

When you post videos on Social Networks, there are two ways to do it:

  • One is to share a link that directs content that is hosted elsewhere, e.g. YouTube, and
  • The other is to upload the video yourself to the Social Network in question (e.g. Facebook). The latter is what is known as native video.

In fact, many of the Social Networks have their own native video platforms, including YouTube, Facebook, Linked In and Twitter. This means that you can upload a video file to your social account. It is more convenient to do that way and not copying and pasting a link because:

1. Multiply your reach.

2. Generate your own video gallery.

3. Provide more complete analytics.

With that said we can conclude that sharing videos is an effective and powerful technique to grow in Social Networks.


Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context — it’s meaningful.

A Video marketing is not only fun. It’s one of a way to tell short story in real time and reach your target audience. What you and your business or your clients are doing? The key here is to think beyond profit and product — show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.

Pansworld is the most preferred filmmaker to many leading companies. Pansworld has experience of 500 Films by working continuously with India’s leading corporate like Indian Oil with 88 Films and our recent project on Indian Oil Covid Vaccination describes why Vaccine is mandatory for every individual citizen. A video helps to draw attention of your audience which was the ultimate goal of IndianOil and also to spread awareness of vaccination drive which is possible through enticing video.



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